Music Marketing #1
We were recently assigned a Music Marketing Project where we were given four different songs and assigned to create a marketing and distribution campaign for a brand new artist or band. We chose "The Righteous One" by The Orwells as it is energetic, has a variety of possibilities for the music video, and gives a lot of creativity power to work with for the marketing and distribution.
First we started our research on how most artists are marketed in the real world. We had several questions including how artists use social media, how artists distributed their music on platforms like Spotify or Apple Music, and how do artists show their brand. When reviewing this information, we were mainly looking at artists that were similar to ours, and we came up with further research topics during the project to give the best chance for our artist to become the biggest.
On the planning side, we wanted to divide up the work to create an even workload amongst our five members, with each one of us being assigned tasks that they were most likely the best at completing. With Sebastion N. assigned editor, posters, and merchandise, Marat R. being assigned the overview of the genre and editor, next me (Kai N.) being assigned where to distribute our songs and media, case studies, and final statement, next Christian S. being assigned social media resources, website creation, and story board, last Emmanuel L. being assigned the construction of the power point and social media advertising. Along with that, all five of us will voice over the powerpoint. While everyone does have assigned roles, each one of will help each other out if one is having trouble with their part.
Along with dividing up the roles, we have created a schedule for when each part should be completed so that everyone agrees upon deadlines. Also, so that it can be integrated together with other events we may come across in class or outside of school including our media text essay.
We hope to complete this project with the best of our capabilities and aim to put together everything we have learned since the start of year. We also wish to gain knowledge from this project that can be used for our future careers.
No comments:
Post a Comment